“Dedicated to the extraordinary.”
We were extremely pleased with the service and experience we received from Shane. He was able to sell our home quickly and at a very good price. Shane also facilitated a an extremely efficient closing. We would certainly use Shane again and would recommend him to others.Wes
Over 90% of Buyers find their home online. This means the first showing/experience the majority of people have with your home is online, and why having the best online marketing strategy is important to getting your home sold quickly and for the most amount of money possible.
SothebysRealty.com – Experience the Unique
Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full screen high definition videos and photography. sothebysrealty.com also offers 3D and Virtual Reality Tours, 17 languages and featured lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
In a year, sothebysrealty.com invites:
- 22,000,000 visits
- 101,000,000 page views
- 46,000,000 property detail pages viewed
- 12 focused minutes per visit (that’s a long time in the online world)
- 55% of visits from outside USA
- 316,000,000 media impressions
Search Engine Marketing
Targeting Real Estate Intenders Globally to maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.
Our approach is to create results orientated and measured SEO (search engine optimization) and SEM (search engine marketing) strategies that highlight luxury real estate and lifestyle terms. The result drives the desired, high-net-worth clientele to sothebysrealty.com.
Our 2017 global media plan will generate an estimated 1 Billion impressions through hand-selected media powerhouses whose innovation, experience, and international impact help drive awareness for the extraordinary properties our network represents.
A formula for successful marketing includes reach and frequency. Our media partners have been carefully chosen based on their ability to effectively deliver reach, frequency, as well as distribution.
The core of our media strategy positions property photography and video front and center on multiple digital platforms in order to engage the online customer. The cumulative effect of our brand marketing on nytimes.com, WallStreetJournal.com, mansionglobal.com, architecturaldigest.com, financialtimes.com, juwai.com, jamesedition.com and PropGoLuxury.com positions our media plan to deliver an estimated 1 Billion impressions in 2017.
The Seller benefits because the interactive imagery is designed to get the consumer to take action and creates opportunities for the individual to discover the Seller’s home on SothebysRealty.com. Additional Benefits are:
- Creating global connections
- Channeling our brand to our partners’ loyal followers
- Positioning our properties in as many engaging ways as possible
Premier Sotheby’s International Realty selects their associates carefully. A Sotheby’s International Realty Sales Associates must meet a high level of expectations and standards their clients and customers come to expect. An award-winning marketing department enables local agents to leverage the brand to it’s fullest potential.
Shane has the proven results, the local knowledge, and the ability to think differently than other real estate agents. This has enabled him to separate himself from the vast herd of local REALTORS.