“Dedicated to the extraordinary.”
We were extremely pleased with the service and experience we received from Shane. He was able to sell our home quickly and at a very good price. Shane also facilitated a an extremely efficient closing. We would certainly use Shane again and would recommend him to others.Wes
Over 90% of Buyers find their home online. This means the first showing/experience the majority of people have with your home is online, and why having the best online marketing strategy is important to getting your home sold quickly and for the most amount of money possible.
SothebysRealty.com – Experience the Unique
SothebysRealty.com attracts more consumers to search, view, and inquire than any other luxury real estate website.
In a year, sothebysrealty.com invites:
- 10,000,000 visits
- 70,000,000 page views
- 21,000,000 property detail pages viewed
- 12 focused minutes per visit (that’s a long time in the online world)
- 45% of visits from outside USA
- 3.5 million vibrant, quality-controlled property photographs
Search Engine Marketing
Targeting Real Estate Intenders Globally to maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.
Our approach is to create results orientated and measured SEO (search engine optimization) and SEM (search engine marketing) strategies that highlight luxury real estate and lifestyle terms. The result drives the desired, high-net-worth clientele to sothebysrealty.com.
Our 2015 global media plan will generate an estimated 1 Billion impressions through hand-selected media powerhouses whose innovation, experience, and international impact help drive awareness for the extraordinary properties our network represents.
A formula for successful marketing includes reach and frequency. Our media partners have been carefully chosen based on their ability to effectively deliver reach, frequency, as well as distribution.
The core of our media strategy positions property photography and video front and center on multiple digital platforms in order to engage the online customer. The cumulative effect of our brand marketing on nytimes.com, WallStreetJournal.com, telegraph.co.uk, Architecturaldigest.com, hongkongtatler.com, and PropGoLuxury.com positions our media plan to deliver an estimated 1. Billion impressions in 2015.
The Seller benefits because the interactive imagery is designed to get the consumer to take action and creates opportunities for the individual to discover the Seller’s home on SothebysRealty.com. Additional Benefits are:
- Creating global connections
- Channeling our brand to our partners’ loyal followers
- Positioning our properties in as many engaging ways as possible
Premier Sotheby’s International Realty selects their associates carefully. A Sotheby’s International Realty Sales Associates must meet a high level of expectations and standards their clients and customers come to expect. An award-winning marketing department enables local agents to leverage the brand to it’s fullest potential.
Shane has the proven results, the local knowledge, and the ability to think differently than other real estate agents. This has enabled him to separate himself from the vast herd of local REALTORS.